In August 2017, approximately a year and a half after the birth of the UnPopular Movement, the movement received a new face! Orrr, we decided that we needed a bolder look, and enter Non-Conformists UNITE (created by ARA Designs & Art). The idea behind the new look was to focus on the harmony and attachment of the letters “u” and “n”. This shows that there is company for those who decide to take the road less traveled. We used the same brand dynamics, being anti the conformity that popularity demands, but still being uniquely us, and by extension, uniquely you.